“How much does SEO cost?” is the first question most Ogden business owners ask, and the honest answer is that it depends on how competitive your market is and how much work your site needs. Here’s how to think about it.
What drives the price
- Competition. A personal injury lawyer in Ogden is up against firms spending heavily on SEO. A specialty equipment repair shop in Brigham City might have almost no competition.
- Service area. Ranking in one city is less work than ranking across Weber, Davis and Box Elder counties.
- Starting point. A site with technical problems, no content and a few reviews needs more upfront work than one that’s mostly in shape.
- Content needs. Service pages, location pages and guides take real time to write well.
Common pricing models
- One-time audit or setup. Good for fixing technical issues and getting your Business Profile in shape.
- Monthly retainer. The most common model for ongoing local SEO: content, reviews, links, reporting and adjustments.
- Project-based. Typically for website builds or redesigns with SEO included.
Red flags in an SEO proposal
- Guaranteed #1 rankings. Nobody controls Google.
- No explanation of what work is actually being done each month.
- Reports that only show rankings, never calls, forms or revenue.
- Long contracts with no performance check-ins.
- Offers to buy reviews or build hundreds of cheap links.
What a good proposal looks like
A good proposal starts with an audit of your current situation, explains the specific work planned for the first 90 days, ties success to leads instead of vanity metrics, and gives you a clear way out if it isn’t working.
Get a straight answer for your business
Tell us about your business and we’ll give you a free audit and a clear, fixed price for what it would take.